In 2016 the founder Niclas started educating himself in the Danish design company Vola A/S as a metal and iron welder. Vola is known throughout Denmark for its high-quality Danish Design products. At Vola, he started studying robot programming and continued to work for the company for the next 10 years.
At a young age, Niclas discovered that he had trouble with his back. After many visits and consultations with different doctors, he concluded that he should start working out. After his first trip to the gym, he was amazed by the atmosphere and quickly got deeply interested in fitness. Over the years he gained strength in both body and mind and saw what a positive change a healthy lifestyle made in his life.
Suddenly, one day at the gym he noticed how the gym floors were filled with water bottles and how people were almost tripping over them, one thing that particularly caught his mind was that he noticed how they bent forward in an inconvenient way to the floor every time they wanted to pick and place their bottle. Nobody bent down on their legs the “right” way. Not even himself, despite his awareness of how he should look out for his fragile back.
So right there on the gym floor, He got an idea!
Since magnetism has always fascinated him with its levitating ability it became clear to him that there was a more convenient and simply smarter way to place the bottles. Then he decided to follow his passion and took a chance, while he was working my full-time job at Vola he started focusing on the idea, working hard late evenings after work. It took him less than a year to develop the perfect product that is known as SmartHold. To deliver a product that he could vouch for he took a trip to China and visited several manufacturers to find the right bottle that lived up to the Danish high-quality standards.
Together with the magnetic strap – we created the perfect fitness water bottle.
Nowadays, he has been getting so much credit from people who have back issues themselves or are under rehabilitation from accidents. One thing that particularly makes him appreciate the hard work he has put in so far is the large group of pregnant women who are grateful for being able to pick and place their Hang right in front of them in a user-friendly height everywhere at the gym.
In April 2019 Niclas sold his company to a group of investors. The founder doesn’t work for the company anymore but his hard work and vision are still a key to the success of Hang Products.